Dunlop, the iconic tyre brand, has announced the introduction of Direzza DZ101, a new performance tyre especially developed for high-performance and tuned vehicles.
This tyre, engineered and built in Japan, is designed for the ultimate car enthusiast, particularly targeting the fast growing vehicle personalisation segment, those who bolt on aftermarket parts to make a statement.
If you enjoy as much time under the hood as behind the wheel, this is the tyre for you, explains Craig Scher, Dunlop Brand Manager. Retail dollars spent on performance products used to modify sport compact cars has skyrocketed in recent years and car enthusiasts are increasingly looking for the perfect replacement tyre as part of this modification process.”Retail dollars spent on performance products used to modify sport compact cars has skyrocketed in recent years and car enthusiasts are increasingly looking for the perfect replacement tyre as part of this modification process.”
In the Direzza DZ101 we believe we have created the perfect tyre for this market thanks to the knowledge derived from Dunlop’s unrivalled experience in Motorsport.”
Dunlop has been at the forefront of motoring development for over a century becoming one of world’s biggest and most respected tyre brands designing, developing and producing tyres that constantly question and push the limits of technology. Dunlop is also the first and most crowned, winner of Le Mans 24 hour with 34 victories in the event, has achieved seven Formula One world titles and has 19 wins at Bathurst.
The Dunlop Direzza DZ101 brings cutting-edge DRS (Digital Rolling Simulation) technology from the racetrack to the everyday driving enthusiast, providing better performance in the wet as well as invaluable information about vehicle characteristics and road conditions, translating into actual vehicle and tyre performance.
The DRS technology simulates driving a vehicle with tyres while in early design stages, reproducing both tyre behaviour and road conditions digitally.
The same DRS technology also results in the Direzza DZ101 footprint on wet surfaces showing efficient drainage of water by analysing each tread groove. Direzza was also developed to maximise control of irregular wear, a noise efficient tread patter was developed using noise simulation, where optimum tread groove distribution was used.
Scher explains: “The directional tread design featuring large shoulder tread blocks enhances traction, stability and handling for maximum grip. Dual grooves spit out water so the footprint handles the road. Brake slots give DZ101 the extra oomph it needs to help stop even the most high-powered sports cars in their tracks.”
For the street, Direzza DZ101's sizes, offer the sport compact car enthusiasts "a wide selection of performance rubber for their tuned cars," Scher continues. "I believe they'll find Direzza’s 'tuner' tyre range unmatched."
“From the world of racing to the everyday road, Dunlop is committed to providing high-performance tyres. What is learned on the track is applied to the road through Dunlop’s extensive product portfolio which includes tyres such as the new high-performance Dunlop Direzza DZ101”.
The Dunlop Direzza DZ101 will be initially available in a range of sizes from 15 to 18 inch wheels.
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